Thoughts on Twitter's Ads

21-Jul-2010 ClickZ, which features news for digital marketers, ran an article recently, Marketers Ponder Worth of Twitter's Ads, in which Sarah's thoughts are mentioned:

"Sarah Worsham, CEO of Sazbean Consulting, suggested that Disney's direct marketing-style approach was probably a smart way to optimize ad spend on Twitter. "Verticals where a consumer can purchase or give you a direct response online would be best for these types of ads - meaning a consumer can buy directly from your website or can download a coupon or [allow marketers] some other way to collect leads and measure conversion."

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