New Goofy Faces Site Launches, Doubles Traffic
15-Apr-2009
Goofy Faces, with the help of Sazbean Consulting, launched a new site early last month, featuring a full e-commerce system, blog and content management system (CMS). Since launch, traffic has doubled, due to search engine optimization, usability and design best practices, and additional content. Sazbean Consulting started out creating an Internet Strategy, including an analysis of Goofy Face's web presence and competitors, as well as suggestions for improvements and a marketing plan. After disussing the strategy, changes were incorporated into the redesign of GoofyFace's site. Next, Goofy Faces plans to improve their custom event caricature booking system, which tracks requests for caricature artists at events, using Sazbean's services.